There are two very important assets of your business that your balance sheet does not show – these are your reputation as an entrepreneur and the reputation of your business. There are chances of your incurring losses because of practices or incidents that are perceived as dishonest, disrespectful, or unethical. The term, “reputational risk” is used to describe the risk of a serious loss of confidence in an organization. The entrepreneur therefore must make relentless efforts to build and sustain his own as also his organizational reputation at any cost.
Here’s what Warren Buffet, an American business magnate and investor, has to say:
WHAT DO YOU THINK?
Let me know in the comments section.
In this ongoing series #GreatMinds on my blog, I am shining a spotlight on the important ideas that some very successful people keep talking about in their public life.