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When I faced an ethical dilemma as a student

Kapil TandonDec 5, 20215 min read

This is a real-life story. I have narrated some personal stories in the blog about the challenges I had faced in the workplace. (You can read these popular posts here:…

Marketing Research #GreatMinds

Kapil TandonDec 2, 20211 min read

The marketing research process requires an outlined, methodical gathering of market data to aid in business and managerial decision making. Additionally, market research helps business owners and entrepreneurs identify problems…

Social Media as a marketing tool #GreatMinds

Kapil TandonNov 30, 20211 min read

We can deploy various social media networks to enhance our marketing effectiveness and to allow our business to follow the activities of our customers and potential buyers. Whereas social media,…

Do you find the entrepreneurial journey exciting?

Kapil TandonNov 27, 20214 min read

It is always more exciting and lucrative to be an entrepreneur, intrapreneur, or freelancer than being in a secure corporate job. Entrepreneurship is a career opportunity if you want to…

Why Management Audit #GreatMinds

Kapil TandonNov 25, 20211 min read

Management and Strategy Evaluation is an important concept in business. It critically examines the complete management process, namely, the planning, organising, directing, and controlling. It finds out the efficiency of…

Importance of Financial Statements #GreatMinds

Kapil TandonNov 23, 20211 min read

All business organisations prepare Profit and Loss Account. It gives a summary of the income and expenses for a specified period. They also prepare a Balance Sheet, which shows the…

#StoryoftheMonth: State of Mind

Kapil TandonNov 20, 20212 min read

This is a new segment on my blog called #StoryoftheMonth. The idea is to bring forward short stories, fables, and anecdotes, that have a moral or insight for the delight…

Announcement: Consulting Services

Kapil TandonNov 14, 20211 min read

You can now avail my consulting services! Here are the details! Alternatively, you can also reach me through my email: info@thekapiltandon.com

The 7 Cs of Success by Brian Tracy

Kapil TandonNov 13, 20212 min read

Every week I try to write a new kind of post. Sometimes I want to elaborate on a concept that I have been thinking about. Sometimes I share a moving…

Embracing Failures #GreatMinds

Kapil TandonNov 12, 20211 min read

Life is a rollercoaster ride. We all strive for success in life, but we must also embrace and celebrate failures. Failure acts as a stepping-stone to our eventual success. It…

Why Meditation? #GreatMinds

Kapil TandonNov 9, 20212 min read

“Meditation is a practice where an individual uses a technique – such as mindfulness, or focusing the mind on a particular object, thought, or activity – to train attention and…

Be your own light!

Kapil TandonNov 7, 20212 min read

I hope you enjoyed the Diwali holidays as I did! I was going through the festive greetings and responding to all our well-wishers when I read this text forwarded by…

Happy Diwali to my readers!

Kapil TandonNov 4, 20211 min read

Dear Readers, Diyas are God’s way of telling you that there will always be a light to drive away the darkness. May many lamps illuminate your life with prosperity and…

Product Line Pricing #GreatMinds

Kapil TandonNov 2, 20211 min read

When a primary product is offered with different features or benefits, essentially creating multiple “different” products or services, it’s called Product Line Pricing. The goal of product line pricing is…

How societal marketing is different?

Kapil TandonOct 30, 20215 min read

We are all familiar with the definition of marketing. Typically, marketing is defined as the management process responsible for identifying, anticipating, and satisfying customer requirements profitably. There are many different…

Entrepreneurship – An Exciting Opportunity! #GreatMinds

Kapil TandonOct 28, 20211 min read

It is more exciting and lucrative to be an entrepreneur, an intrapreneur, or a freelancer than being in a secure job. Entrepreneurship is a career opportunity if you want to…

What makes you a great leader? #GreatMinds

Kapil TandonOct 26, 20211 min read

As we all know – leadership involves getting things done through people. Leadership is all about helping, encouraging, inspiring, and nurturing members of an organization and teams to give their…

Finding your happiness

Kapil TandonOct 22, 20213 min read

Am I happy? Are you happy? Are we happy as a family? We all keep pondering over such questions… And remain searching for the answer…  Happiness might have been with…

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