The marketing research process requires an outlined, methodical gathering of market data to aid in business and managerial decision making. Additionally, market research helps business owners and entrepreneurs identify problems and opportunities in their respective niches. Entrepreneurs and companies must follow a specific set of steps to collect data and complete an effective market research study.
Here’s what Clive Cussler, an American author who has reached The New York Times fiction best-seller list more than 20 times, has to say:
WHAT DO YOU THINK?
Let me know in the comments section.
In this ongoing series #GreatMinds on my blog, I am shining a spotlight on the important ideas that some very successful people keep talking about in their public life.